Lead for Digital Marketing and Data Solutions in London

Lead for Digital Marketing and Data Solutions in London

Job Description:

 "We are dedicated to improvement, and we take action to make it a reality.

Whether it's enhancing our content, refining our products, or fostering better careers, we are committed to progress.

Joining the Tech, Product, or Data teams at Sky means diving into the forefront of innovation. From broadband to broadcast, streaming to mobile, from SkyQ to Sky Glass, we are always pushing boundaries.

We transform ambitious ideas into the products, content, and services that millions of people adore.

And we do it all right here at Sky.

As a Digital Marketing and Data Solutions Lead, you will collaborate with MarTech, Data, and Agency teams to ensure the successful implementation of our technical digital marketing projects. Your focus will be on driving incremental business value through technical innovation, AdTech integrations, and building partnerships across the Sky Group.

What You'll Do:

Ensure Sky's advertising technology stack and data strategy are future-proofed against industry and regulatory changes, such as consumer privacy and the cookieless future.

Safeguard digital marketing sales revenue by constantly evaluating and testing emerging marketing technologies.

Develop robust business proposals showcasing the potential value of new technologies.

Contribute to the successful technical deployment and management of Customer Data Platform (CDP) use cases within Digital Marketing in collaboration with Agency, MarTech, Sky Data, and Sky Media.

Supervise accurate audience segmentation and activation from CDP across Sky products.

Collaborate with Agency to drive the data growth plan, including identifying and activating new first-party data sources across brand and trade.

Review Agency data growth plan recommendations to ensure alignment with Sky's vision.

Explore and validate value exchange mechanisms for additional first-party data collection via digital channels.

Thoroughly document marketing vendor tagging on sky.com and contribute to cross-team process improvement across Sky.

Manage and nurture the relationship with our Brand Safety partner.

Serve as the AdTech expert within the digital team, supporting business use cases, and delivering regular updates and training on industry trends.

What You'll Bring:

8+ years in technical digital marketing roles.

Extensive experience testing alternative digital technologies related to first-party data activation, such as Clean Rooms, UUIDs, and cohort-based targeting.

Deep understanding of the digital ecosystem and industry impacts, including experience with Ad Servers, Data Management Platforms (DMPs), CDPs, analytics, tagging, and digital marketing buying tools.

Commercial mindset - able to create and drive business cases through stakeholders within the business.

Good working knowledge of both tagging and analytics platforms.

Excellent collaborator with the ability to work across a complex matrix organization.

Experience managing agency teams and maximizing productivity from them.

Strong ability to translate technical concepts to a non-technical audience.

Team Overview:

Digital Marketing is part of our central digital team that works across all of our product portfolios (TV, Broadband, Mobile, and Insurance). The team's role is to drive demand to Sky.com, inform our customers about our latest products and offers, and drive sales and revenue for Sky.

The Rewards:

At Sky, we offer a range of perks that keep people talking:

Sky Q, for all your favorite TV shows in one place.

Exclusive rates for Sky Glass.

Generous pension package.

Private healthcare.

Discounts on mobile and broadband services.

A wide range of Sky VIP rewards and experiences.

Inclusion & How You'll Work:

We are a Disability Confident Employer and encourage applications from all candidates. We strive to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please inform your recruiter of any adjustments you need as early as possible.

We have embraced hybrid working, splitting our time between unique office spaces and the convenience of working from home. You'll learn more about what hybrid working looks like for your role later in the recruitment process.

Your Office Space:


Our Osterley Campus is just a 10-minute walk from Syon Lane train station. Alternatively, you can take advantage of our free shuttle buses running to and from Osterley, Gunnersbury, Ealing Broadway, and South Ealing tube stations. Bike shelters and showers are also available.

On-campus amenities include 13 subsidized restaurants and cafes, a Waitrose supermarket, a subsidized gym, a cinema, a car wash, and even a beauty salon.

We'd Love to Hear from You:

Innovative, forward-thinking minds come together to work in Tech, Product, and Data at Sky. It's a place where you can explore 'what if,' 'how far,' and 'what next.'

But our commitment to improvement doesn't stop at what we do; it extends to how we do it. We embrace diversity, support our community, and contribute to a sustainable future for our business and the planet.

If you believe in better, we'll support you every step of the way.

Just so you know: if your application is successful, we'll require you to undergo a criminal record check. Depending on the role and nature of any convictions you may have, we might need to withdraw the offer."

Original Source

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